Hello! I´m Daniel Garcia
Digital Marketing Professional with experience in SEO, content marketing, and inbound marketing. I have worked on website optimisation projects, B2B LinkedIn strategy, email marketing, and brand storytelling, combining creativity with data analysis. I excel due to my adaptability, strong organisational skills, and results-oriented approach, delivering innovative solutions that boost brand presence online.
In addition to my marketing background, I lived in Ireland for two years, an experience that strengthened my English proficiency and enhanced my ability to thrive in multicultural environments.
Key skills
Content Marketing
Inbound strategy, brand storytelling, blog writing, press releases, and newsletters.
SEO & GEO
Keyword research, writing optimised blog articles, Google AI Overviews optimisation, organic positioning.
Social Media
B2B LinkedIn, Instagram, and Facebook management, content planning, and editorial calendars.
Email Marketing
Creation, design, planning, and management of newsletters in Odoo and Mailchimp. Audience and segment management.
Digital Analytics
Google Analytics (GA4), Google Tag Manager, Google Search Console, Google Sheets, Semrush.
CMS Management
WordPress (Divi Builder y Elementor), Contentful, Joomla.
Paid Media
Meta and Google Ads campaign management for charity events and institutional clients.
Graphic Design
Generative AI
Social media asset design in Canva and document layout in InDesign.
Text and image generation using ChatGPT, Gemini, NotebookLM, and Claude. Presentation design and slide creation using Gamma.
Key Skills
Content Marketing
Inbound strategy, brand storytelling, blog writing, press releases, and newsletters.
SEO & GEO
Keyword research, writing optimised blog articles, Google AI Overviews optimisation, organic positioning.
Social Media
B2B LinkedIn, Instagram, and Facebook management, content planning, and editorial calendars.
Email Marketing
Creation, design, planning, and management of newsletters in Odoo and Mailchimp. Audience and segment management.
CMS Management
WordPress (Divi Builder y Elementor), Contentful, Joomla.
Digital Analytics
Google Analytics (GA4), Google Tag Manager, Google Search Console, Google Sheets, Semrush.
Meta and Google Ads campaign management for charity events and institutional clients.
Paid Media
Graphic Design
Social media asset design in Canva and document layout in InDesign.
Text and image generation using ChatGPT, Gemini, NotebookLM, and Claude. Presentation design and slide creation using Gamma.
Generative AI
Education & Qualifications
EADE University (Malaga, Spain) | 2017 - 2021
Experience
Communication and Marketing
Beta Comunicacion | December 2025 - Present
Responsible for digital communications for institutional clients and private brands. I plan and manage social media content (Instagram and LinkedIn), draft press releases, newsletters, and corporate content, and coordinate relations with media outlets. I develop brand positioning and corporate communications strategies aimed at strengthening each client’s digital presence.
Marketing Assistant
Bachelor’s Degree in Advertising and Public Relations
Master’s Degree in Digital Marketing
UNIR | 2024 - 2025
Sheedo Studio | April 2025 - December 2025
Managed the B2B LinkedIn strategy, including content creation and graphic design using Canva. Executed web optimisation in WordPress (Divi) and produced inbound SEO-driven content. Designed and dispatched newsletters via Odoo, while supporting creative campaigns and sustainable product sourcing, contributing to the company’s brand positioning within the sustainability sector.
Web Content Editor
UVE Group | May 2022 - May 2023
SEO optimisation and content management for Leroy Merlin's digital community. Created landing pages and managed CMS platforms (Contentful), laying the groundwork for my subsequent specialisation in content marketing and SEO.
Internship - Customer Relations & On-Location Shoot Management
Malaga Film Office | May 2021 - August 2021
University placement focused on telephone customer service and the management of audiovisual filming permits across the Province of Málaga, developing strong communication, organisational, and coordination skills when liaising with production companies and public bodies.
Internship- Graphic Design & Layout
CIFAL Málaga | November 2020 - February 2021
University placement focused on graphic design and layout using InDesign, taking my initial steps in creating visual content for institutional communications.